Among the companies chronicled in Natural Prophets are:
- Alfalfa’s
- Bob’s Red Mill
- Bread & Circus
- Bread of Life
- Cascadian Farm
- Celestial Seasonings
- Clif Bar
- Coleman Beef
- Earth Fare
- Earthbound Farm
- Erewhon
- Fresh Fields
- Fresh Samantha
- Frookies
- Honest Tea
- Horizon Organic Dairy
- Kashi
- Mrs. Gooch’s
- Nature’s Fresh Northwest
- Nature’s Path
- New Hope Natural Media
- New Seasons
- Newman’s Own Organics
- Odwalla
- Organic Valley
- Oregon Chai
- Pacific Natural Foods
- Sprouts Farmers Market
- Stonyfield Farm
- Terra Chips
- Trader Joe’s
- Unicorn Village
- United Natural Foods
- Walnut Acres
- Wellspring Grocery
- WhiteWave
- Whole Food Company
- Whole Foods Market
- Wild Oats
Among the people featured are:
- Lex Alexander (Wellspring, Whole Foods)
- Stan Amy (Nature’s Fresh Northwest, New Seasons)
- Terry Dalton (Unicorn Village)
- Steve Demos (WhiteWave, GoodBelly)
- Chuck Eggert (Pacific Foods)
- Barney Feinblum (Celestial Seasonings, Horizon, Alfalfa’s)
- Julie and Richie Gerber (Bread of Life)
- Mike GIlliland (Wild oats, Sunflower)
- Seth Goldman (Honest Tea)
- Drew & Myra Goodman (Earthbound Farm)
- Sandy Gooch (Mrs. Gooch’s)
- Doug Greene (New Hope Natural Media)
- Hass Hassan (Alfalfa’s, Fresh & Wild)
- Gary Hirshberg (Stonyfield Farm)
- Heather Howitt (Oregon Chai)
- Gene Kahn (Cascadian Farm)
- Chris Kilham (Bread & Circus)
- Doug Levin (Fresh Samantha)
- Peter Meehan (Newman’s Own Organic)
- Bob Moore (Bob’s Red Mill)
- Jack Murphy (Fresh Fields, Earth Fare)
- Mark Ordan (Fresh Fields)
- Mark Retzloff (Eden Foods, Alfalfa’s, Horizon Organic Dairy)
- Peter Roy (Whole Food Company, Whole Foods)
- Mo Siegel (Celestial Seasonings)
- George Siemon (Organic Valley)
- Paddy Spence (Kashi, SPINS, Zevia)
- Greg Steltenpohl (Odwalla, Califia Farms)
- Craig Weller (Whole Foods)
- Richard Worth (Frookies)