Here’s the article I wrote about the new Whole Foods ad campaign, which broke today as the lead story on Fast Company’s CoExist section:
http://www.fastcoexist.com/3037452/the-un-marketing-and-re-marketing-of-whole-foods.
Natural Prophets by Joe Dobrow
From Health Foods to Whole Foods – How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business
