We now have confirmation of two terrific book events, with many more to follow.  See the events page for a complete list.

NEW YORK: Wednesday, February 26, 6pm – GustOrganics, 519 Sixth Avenue @14th Street

25th Anniversary of the Alar Alarm and the Panic for Organic
a celebration of the organic foods industry

On February 26, 1989, 60 Minutes aired a segment entitled “A is for Apple,” highlighting the dangers posed to kids and others who eat lots of apple product by the chemical agent daminozide, otherwise known as Alar.  The reaction around the country was swift, and soon there was what Newsweek called a “panic for organic.”  That was the single event that launched the modern natural foods industry.

Join us at New York’s first certified organic restaurant, and the world’s only certified organic bar, as we revisit the Alar crisis and the progress made by the natural foods industry in the last 25 years.  Featured speakers are Drew and Myra Goodman, the New York natives who founded Earthbound Farm and built it into one of the largest and most important organic brands in the world.  Sample the marvelous foods of GustOrganics.  Copies of the book will be available for purchase and signing.

Limited space available!

Tickets: $10. Click here to buy.

LOS ANGELES: Wednesday, March 5, 7pm

Behind the Scenes of the Natural Foods Revolution
an intimate evening with some of the great pioneers of the food industry

A panel discussion featuring luminaries of the natural foods world, including Sandy Gooch (Founder of Mrs. Gooch’s, LA’s original superstar natural supermarket), Paddy Spence (CEO of Zevia natural sodas), and Russell Parker (former head buyer for Whole Foods and currently SVP at Nature’s Best, one of the industry’s largest distributors).  The event will be at the LEED Platinum home of LivingHomes President Steve Glenn.  Copies of the book will be available for purchase and signing, and there will be light refreshments.

Tickets: $15.  Click here to buy.