June 16, 2017 was a busy day, with several requests for media interviews following the announcement of Whole Foods’ sale to Amazon. Nice to know my opinion is still valued. Here’s the NPR interview I did with AirTalk and Larry Mantle on KPCC Los Angeles. Here’s the Fast Company interview I did. And for kicks, […]
Here’s my latest article – actually an adaptation of an unused chapter from my new book, Pioneers of Promotion. http://bit.ly/2aCveJY
Here’s my attempt to see how many stories I can tell in 10 minutes. Oh, wait. This is some guy named “Debrow.” http://radiomd.com/show/family-food-kitchen/item/27794-pioneers-who-change-the-way-we-eat Pioneers Who Change the Way We Eat Listen NowDownload Guest Info & Links: Joe Dobrow From the Show: Family Food Kitchen Summary: Do you remember the days when the milkman delivered fresh […]
This interview I did with The Organic CEO was just posted on May 27. http://organicceo.com/2015/05/27/interview-with-former-whole-foods-head-of-marketing-the-winning-formula-for-marketing-organic-products/ Interview with Former Whole Foods Head of Marketing: The “Winning Formula” for Marketing Organic Products Posted on May 27, 2015 by Michelle Lopez in Blog, Interviews // 0 Comments Whole Foods is an anomaly. On the one hand, they’re a […]
If you were at the Natural Prophets launch at the Smithsonian Museum of American History last year, you know it was a great event. If you weren’t there — good news. At long last we have a video highlight reel, featuring me, Honest Tea’s Seth Goldman, and Smithsonian curator Paula Johnson. https://www.youtube.com/watch?v=rylwpfpE1vY
One year ago today, February 18, 2014, Natural Prophets was released. It got some nice reviews, and lots of great feedback from people in the industry, and since we were heading into the book tour and Expo West, I had reasonably high hopes. Well, it didn’t make the bestsellers list. Not even close. Sometimes I […]
I am hard at work on my next book, and even though it won’t be done for a while, you can check out a preview of it at www.PioneersOfPromotion.com.
If you’re in Phoenix, please consider stopping by my final Natural Prophets book event of the year. It’s being hosted by the Brown Club of Phoenix, on Thursday, December 11, 6:00 PM to 7:30 PM, at the Phoenix Public Library – Burton Barr Branch. That’s at 1221 North Central Avenue in Phoenix. The cost is […]
Check out the latest publicity for Natural Prophets! It’s this column by Avery Yale Kamila in today’s Portland (ME) Press Herald.
Here’s the article I wrote about the new Whole Foods ad campaign, which broke today as the lead story on Fast Company’s CoExist section: http://www.fastcoexist.com/3037452/the-un-marketing-and-re-marketing-of-whole-foods.