Here’s a piece I wrote that is currently running on Fast Company’s CoExist site. It talks about the Alar crisis of 1989, when the news media helped create a “panic for organic,” launching the modern natural foods industry. We’ll also be commemorating this fascinating incident at the Natural Prophets New York launch event on February 26.
Natural Prophets by Joe Dobrow
From Health Foods to Whole Foods – How the Pioneers of the Industry Changed the Way We Eat and Reshaped American Business
