Natural Prophets by Joe Dobrow

I had a great time last spring talking about my book and the natural foods business with people all over the country.  In case you didn’t make it out to an event, here is a fun little video recap.

On May 12 I did an interview with Arise XChange, the business program of Arise TV, an international broadcast and internet network.  You can watch the program here, with my segment coming toward the end.

Here’s the interview I did on June 13, 2014 with KJZZ-FM’s Steve Goldstein, talking about the impact of supermarket music on shoppers.

Twenty years ago, some well-intentioned scientists at a company called Calgene introduced a genetically modified tomato they called the Flavr Savr; nothing has been the same ever since.  Read my article about this, just published on the FastCoExist section of the Fast Company website:  http://bit.ly/1i1Cucu

If you are in the Phoenix area, please tell your friends about my upcoming event at the Barnes & Noble in Scottsdale (10500 N. 90th Street). It takes place on Thursday, May 15 at 6:30 pm.  It’s a book talk and signing, but the focus is very local: “Whole Foods, Sprouts, Fry’s, and the Natural […]

Wednesday, May 7, 2014 was Bloody Wednesday for the natural foods industry on Wall Street, following Whole Foods’ disappointing quarterly earnings report. I was interviewed about this on the NPR program “Here and Now” with Steve Goldstein on KJZZ-FM in Phoenix.  Here’s the 5-minute interview.

I’ll be doing another event in the Phoenix area — this one, at the Barnes & Noble in Scottsdale (10500 N. 90th Street) on Thursday, May 15 at 6:30pm.  The talk is entitled:  “Whole Foods, Sprouts, Fry’s, and the Natural Foods Revolution: Some (Clean) Little Secrets Revealed.”  Hope to see you there!

I thought my interview on Midday with Dan Rodricks, Baltimore’s NPR show, went very well last month.  I guess they did, too: they are replaying it today from 12 to 1 pm EDT.  You can listen over the internet at http://wypr.org/listen-live. Dan was simply one of the best-prepared interviewers I have encountered.  His summaries of the […]

Here’s another interview I did with Larry Mantle on Southern California Radio’s “Air Talk with Larry Mantle.”

Here’s what Publishers Weekly had to say this week about my book: Marketing executive Dobrow charts the remarkable growth of the natural food industry over the past 15-plus years in this enlightening volume. Having worked with companies such as Fresh Fields, Whole Foods, Balducci’s, and Sprouts, he offers valuable insight on how consumer demands evolve […]